Light bulbs happen everywhere
“Start asking questions that search for light bulbs”
We found he was sitting under one coincidentally and I reminded him that we all do our best thinking in searching for new patterns on old problems.
Most launch sequences are planned actions that are looking to take flight in a specific pattern. No surprises. Just accurate and efficient movement.
Some questions to ask if you are in launch are;
What is the fastest way to get product into the media?
What is the most efficient and not over utilized use of word of mouth?
How can we make an impact by adding our brand to another?
Who is the person in charge?
It is fun to see what light bulbs you will find.